Survey on the Reality of Exhibition Organizing Companies | Structural Characteristics Revealed from KPIs, Exhibitor Outcome Grasping, and Information Provision

AI Summary (NQ-processed)

A survey by Y's Assist found that exhibition organizing companies prioritize visitor-related KPIs but struggle with visitor quality and designing negotiation opportunities. While many feel they grasp exhibitor outcomes and control visitor quality, persistent challenges suggest a gap between perceived efforts and actual effectiveness. Information provision methods vary, potentially impacting exhibition selection decisions for potential exhibitors.