What is the biggest concern for executives when exhibiting at trade shows?

According to the survey, 23.4% of executives with budget decision-making authority are uncertain about the ROI, expressing concerns that the results may not justify the exhibition costs.

What is the main issue for trade show operational managers?

26.3% of operational managers stated that they cannot determine if the trade show is optimal compared to others, indicating that unclear selection criteria is a challenge.

What do you get as a beta monitor for Tenjiro?

You get a free full version report of the trade show reality survey, which includes all questions and detailed analysis, to aid in your company's decision-making process.

AI News NQ Analysis

Exhibition Decision-Making: Fragmented Anxiety and Information Needs by Role. Second Survey Unveils Structural Issues.

NQ Score 80/100

N1 Content Completeness 85

AI Summary (NQ-processed)

Y’s Assist conducted a second survey on B2B exhibitions, revealing that anxieties differ by role—executives worry about ROI, while operational leads struggle with selection accuracy. Both share a common lack of 'judgment data.'

AI Analysis

Frequently Asked Questions

Q: What is the biggest concern for executives when exhibiting at trade shows?: A: According to the survey, 23.4% of executives with budget decision-making authority are uncertain about the ROI, expressing concerns that the results may not justify the exhibition costs.
Q: What is the main issue for trade show operational managers?: A: 26.3% of operational managers stated that they cannot determine if the trade show is optimal compared to others, indicating that unclear selection criteria is a challenge.
Q: What do you get as a beta monitor for Tenjiro?: A: You get a free full version report of the trade show reality survey, which includes all questions and detailed analysis, to aid in your company's decision-making process.