Over 60% of Companies Track Exhibition ROI, but Most Only "Partially"; KPIs Shift Toward "Quality of Contact" While Decisions Face Challenges in Costs and Approvals
NQ Score
50/100
AI Summary (NQ-processed)
Survey results regarding the status of tracking exhibition ROI and the challenges involved in making decisions to exhibit.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: Who conducted the "2026 Survey on the Actual Status of B2B Exhibition Participation and Management"?
- A: It was conducted by Y’s Assist Co., Ltd., which is headquartered in Sagamihara City, Kanagawa, and led by CEO Kentaro Yano.
- Q: How many business professionals were targeted in the survey conducted by Y’s Assist Co., Ltd.?
- A: The survey targeted 296 business professionals who have experience in exhibiting at or managing B2B exhibitions.
- Q: What percentage of companies fully track their Return on Investment and Return on Advertising Spend for exhibitions?
- A: According to the survey, 15.2% of the surveyed companies responded that they fully track their ROI and ROAS for exhibitions.
- Q: What percentage of companies partially track their ROI and ROAS for exhibitions based on the survey results?
- A: The survey results show that 46.6% of the surveyed companies responded that they partially track their ROI and ROAS for exhibitions.
- Q: What is the current status of the exhibition ROI visualization tool called Tenjiro?
- A: The exhibition ROI visualization tool called Tenjiro is currently seeking beta monitor companies.