AI News NQ Analysis

Over 60% of Companies Track Exhibition ROI, but Most Only "Partially"; KPIs Shift Toward "Quality of Contact" While Decisions Face Challenges in Costs and Approvals

NQ Score 50/100

AI Summary (NQ-processed)

Survey results regarding the status of tracking exhibition ROI and the challenges involved in making decisions to exhibit.

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Frequently Asked Questions

Q: What is the specific target group of the survey conducted by Y's Assist Co., Ltd.?
A: The survey targeted 296 business professionals with experience in exhibiting at or managing B2B exhibitions.
Q: Who is the Chief Executive Officer of Y's Assist Co., Ltd. which conducted the survey?
A: The Chief Executive Officer of Y's Assist Co., Ltd. is Kentaro Yano.
Q: What percentage of companies reported that they fully track their exhibition ROI and ROAS?
A: According to the survey, 15.2% of companies responded that they track their exhibition ROI and ROAS.
Q: What percentage of companies responded that they partially track their exhibition ROI and ROAS?
A: The survey results showed that 46.6% of companies responded that they partially track their exhibition ROI and ROAS.
Q: What is the current status of the service named Tenjiro mentioned in the article?
A: The article states that the service named Tenjiro is currently seeking beta monitor companies.