Over 60% of Companies Track Exhibition ROI, but Most Only "Partially"; KPIs Shift Toward "Quality of Contact" While Decisions Face Challenges in Costs and Approvals
NQ Score
50/100
AI Summary (NQ-processed)
Survey results regarding the status of tracking exhibition ROI and the challenges involved in making decisions to exhibit.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: What is the specific target group of the survey conducted by Y's Assist Co., Ltd.?
- A: The survey targeted 296 business professionals with experience in exhibiting at or managing B2B exhibitions.
- Q: Who is the Chief Executive Officer of Y's Assist Co., Ltd. which conducted the survey?
- A: The Chief Executive Officer of Y's Assist Co., Ltd. is Kentaro Yano.
- Q: What percentage of companies reported that they fully track their exhibition ROI and ROAS?
- A: According to the survey, 15.2% of companies responded that they track their exhibition ROI and ROAS.
- Q: What percentage of companies responded that they partially track their exhibition ROI and ROAS?
- A: The survey results showed that 46.6% of companies responded that they partially track their exhibition ROI and ROAS.
- Q: What is the current status of the service named Tenjiro mentioned in the article?
- A: The article states that the service named Tenjiro is currently seeking beta monitor companies.