[In-house Ad Operations Survey] Only 5.6% of Companies Effectively Implement Ad PDCA. Factors Hindering Improvement and the Reality of AI Utilization Revealed
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A survey by Irgurum Inc. revealed that only 5.6% of companies effectively implement the PDCA cycle in their in-house advertising operations. The study highlights structural challenges related to skills, time, and data, and a significant gap between the expectations for AI and its actual utilization in decision-making versus operational tasks.