What are Kureha's new brands?

There are two: 'Rakucho', which makes cooking easier, and 'iremo', which is convenient for storing food and daily goods.

Why did they renew the brand?

To move away from the traditional 'for housewives' image and create a brand that is easy for everyone to use, regardless of gender or age.

Who is starring in the commercial?

Actress Sayuri Matsumura. It is her first commercial appearance after giving birth, and she plays the role of a Kureha product developer.

AI News NQ Analysis

Sayuri Matsumura Plays an Enthusiastic Kureha Employee in Her First Commercial After Childbirth!? TV Ads for New Brands "Rakucho" and "iremo" Released!

NQ Score 4/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Kureha is retiring its 34-year-old "Kichinto-san" brand and launching two new ones: "Rakucho" for easy cooking and "iremo" for storage. This renewal aims to break from the traditional housewife image to target all genders and ages. The launch is accompanied by a new TV commercial starting April 4, 2026, starring actress Sayuri Matsumura in her first ad appearance since giving birth.

AI Analysis

Frequently Asked Questions

Q: What are Kureha's new brands?: A: There are two: 'Rakucho', which makes cooking easier, and 'iremo', which is convenient for storing food and daily goods.
Q: Why did they renew the brand?: A: To move away from the traditional 'for housewives' image and create a brand that is easy for everyone to use, regardless of gender or age.
Q: Who is starring in the commercial?: A: Actress Sayuri Matsumura. It is her first commercial appearance after giving birth, and she plays the role of a Kureha product developer.