Hanamaru Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture, President and Representative Director: Yoshihiro Maeda, hereinafter "Hanamaru"), which operates the Sanuki Udon chain "Hanamaru Udon," will offer udon made with freshly harvested wheat from Kagawa Prefecture's "Sanuki no Yume 2023" flour on "Udon Day," July 2nd. This special udon will be available for a limited time only on that day at 43 participating stores nationwide. Last year, this event was held at 25 stores and was a great success, with many udon fans visiting right after opening. This year, to allow even more customers to experience the overwhelming deliciousness of "freshly harvested, freshly milled" wheat, we have expanded the number of participating stores to 43. Under the keyword "#NewWheatHarvestFestival," which aims to energize udon shops and fans together, Hanamaru Udon will also offer a premium taste for one day only tomorrow, contributing to the promotion of Japan's udon culture. Official News Site Sanuki no Yume New Wheat Harvest Festival ■ Why only tomorrow? The background of "#NewWheatHarvestFestival" to enjoy new wheat on "Udon Day," July 2nd. "Udon Day" on July 2nd originates from a warm custom that has long been practiced in Kagawa Prefecture, where farmers, after finishing their wheat harvest, would make udon with the new wheat harvested that year to celebrate their hard work. "#NewWheatHarvestFestival" is a seasonal event to express gratitude for the blessings of nature for a successful wheat harvest and to savor the fresh wheat harvested in the year. Hanamaru Udon also wishes to share the charm of this beautiful tradition and Sanuki udon culture nationwide. Therefore, on July 2nd only, all udon menu items (including classic "kake" and "on tamabukake," as well as seasonal limited menus) at all 43 participating stores will be switched to special noodles blended with "Sanuki no Yume 2023" new wheat harvested this year. This is a luxurious initiative that allows you to enjoy t