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YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan

NQ Score 56/100

Key facts

  • YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan
  • YOMIKO has published a consumer and behavioral survey report covering the top five regions for inbound tourism to Japan.
  • Date: Sun Mar 29 2026 00:57:13 GMT+0900 (Japan Standard Time)

Direct answer

YOMIKO has published a consumer and behavioral survey report covering the top five regions for inbound tourism to Japan.

Citation
YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan (Sun Mar 29 2026 00:57:13 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Sun Mar 29 2026 00:57:13 GMT+0900 (Japan Standard Time)

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Frequently Asked Questions

Q: What is the main purpose of the 'Inbound Demand Comprehensive Survey Report' released by YOMIKO Advertising Inc.?
A: The report aims to enhance the understanding of international visitors to Japan by accurately capturing the current robust demand and providing insights for companies to develop effective strategies.
Q: Which five regions were targeted in YOMIKO's inbound tourism survey?
A: The survey targeted China, Hong Kong, Taiwan, South Korea, and the United States, which are the top five regions in terms of visitor numbers and consumption.
Q: What aspects of international visitors' travel consciousness, behaviors, and consumption trends were examined in the survey?
A: The survey examined travel consciousness, behaviors during trips, and consumption trends, covering travel realities, information sources, and intentions across experiences, food, accommodation, shopping, and destinations.
Q: What are the key regional characteristics identified for Chinese visitors in the survey findings?
A: Chinese visitors are characterized by long stays with high budgets, a strong interest in pop culture and nature experiences, and 44% are affluent individuals with assets over $1 million.
Q: What specific travel interests are highlighted for visitors from South Korea according to the survey?
A: South Korean visitors show a high demand for short, casual trips and have a strong interest in hot springs and Okinawa.