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YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan

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Key facts

  • YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan
  • YOMIKO has released a consumption and behavior survey report covering the top five regions for inbound tourism to Japan.
  • Date: Sun Mar 29 2026 16:51:27 GMT+0900 (Japan Standard Time)

Direct answer

YOMIKO has released a consumption and behavior survey report covering the top five regions for inbound tourism to Japan.

Citation
YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan (Sun Mar 29 2026 16:51:27 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Sun Mar 29 2026 16:51:27 GMT+0900 (Japan Standard Time)

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Frequently Asked Questions

Q: What is the main purpose of the 'Inbound Demand Comprehensive Survey Report' released by YOMIKO?
A: The report aims to enhance the understanding of international visitors to Japan by capturing current inbound demand and assisting companies in developing communication measures, sales strategies, and product development.
Q: Which five regions were targeted in YOMIKO's survey on international visitors to Japan?
A: The survey targeted China, Hong Kong, Taiwan, South Korea, and the United States, which are the top five regions in terms of visitor numbers and spending.
Q: What specific aspects of travel to Japan were covered in the survey conducted by YOMIKO?
A: The survey covered travel realities, awareness, information sources before and during travel, as well as behaviors and intentions across five categories: experiences, food, accommodation, shopping, and locations.
Q: What are some key characteristics of Chinese visitors to Japan identified in the report?
A: Chinese visitors tend to have longer stays and higher budgets, with a strong interest in pop culture and nature experiences. Affluent individuals with assets over $1 million constitute 44% of these visitors.
Q: According to the survey findings, which region's visitors have the longest average stay and the highest budget in Japan?
A: Visitors from the USA have the longest average stay and the highest budget among the surveyed regions, with shopping ranking among their top three experiences.