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Yomiuri Group's Three Advertising Companies Launch New Nationwide Brand

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Three Yomiuri Group comprehensive advertising companies (former Yomiuri Agency, Yomiuri Rengo Advertising, and Yomiuri Advertising Seibu) launched a new nationwide group brand, "Yomiuri Ars," effective April 1, 2026. They have also changed their names to Yomiuri Ars A, Yomiuri Ars R, and Yomiuri Ars S, respectively. This initiative aims to strengthen their value provision system across Japan, leveraging a network of 38 locations in 31 prefectures.

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