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From 'Washing' to 'Conditioning': Yazuya Launches All-in-One Serum Shampoo to Transform Scalp Care Habits

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Yazuya Co., Ltd. has launched "Fuwachitose Shampoo," an all-in-one serum shampoo incorporating a skincare concept, on April 1, 2026. Responding to the expanding scalp care market and demand for time-saving solutions, it proposes a new hair care habit that transforms daily shampooing into "time to condition the scalp."

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