What kind of brand is NEW C?

NEW C is a brand that elevates deciduous teeth from mere objects of preservation to art embodying family memories and symbols wishing for lifelong health. It offers expanded jewelry designs and total memorial proposals.

Why turn deciduous teeth into jewelry now?

To free the delicate handcrafting skills of Japanese dental technicians, which are being lost due to digitalization, from the medical field and create new opportunities for them. It also provides children with a foundational experience of realizing the importance of their teeth.

How significant is the decline in dental technicians?

According to Ministry of Health, Labour and Welfare statistics, the number of dental technicians in Japan decreased by approximately 3,000 over about 20 years, from around 35,000 in 2000 to about 32,000 in 2022.

AI News NQ Analysis

Making "Preserving Deciduous Teeth" a New Culture in Japan. New Brand "NEW C" Evolved from Gold Deciduous Teeth Launches

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AI Summary (NQ-processed)

YASHIO GOLD launches "NEW C," a new brand evolving from gold deciduous teeth, aiming to transform deciduous teeth into "treasures of life" and promote the skills of dental technicians globally.

AI Analysis

Frequently Asked Questions

Q: What kind of brand is NEW C?: A: NEW C is a brand that elevates deciduous teeth from mere objects of preservation to art embodying family memories and symbols wishing for lifelong health. It offers expanded jewelry designs and total memorial proposals.
Q: Why turn deciduous teeth into jewelry now?: A: To free the delicate handcrafting skills of Japanese dental technicians, which are being lost due to digitalization, from the medical field and create new opportunities for them. It also provides children with a foundational experience of realizing the importance of their teeth.
Q: How significant is the decline in dental technicians?: A: According to Ministry of Health, Labour and Welfare statistics, the number of dental technicians in Japan decreased by approximately 3,000 over about 20 years, from around 35,000 in 2000 to about 32,000 in 2022.