Yamato Violetts Co., Ltd., a food manufacturing company within the Fukuoka-based mentaiko originator "Fukuya" Group (Headquarters: Onga City, Fukuoka Prefecture; Representative Director: Goichi Yanagawa), announces a half-price promotional campaign starting June 29, 2026 (Mon), in celebration of a recent TV feature, exclusively for customers viewing the company's official Instagram. "Nama-Jitate Karashi Mentaiko & Tarako" is delivered to customers within approximately 12 days using the company's unique "single continuous production method," which minimizes freezing and thawing processes. This ensures the product retains its fresh, popping texture and natural umami flavor. Following its recent feature on a TOKYO MX television program, this campaign has been launched to allow more people to experience the authentic "fresh-made" taste. Yamato Violetts Official Instagram (@yamatobioletz) ■ Campaign Details Duration June 29, 2026 (Mon) onwards – while supplies last (limited quantity) Eligible Product TOKYO MX "Ee ja nai ka!!" Broadcast Commemorative Set: 300g x 5 pieces Offer Exclusive coupon for 50% off on the eligible product How to Participate (1) Watch the broadcast highlight video on Yamato Violetts' official Instagram (@yamatobioletz) (2) Access the dedicated e-commerce site via the link on the profile page (3) Claim the half-price coupon and make your purchase under "Ee ja nai ka!! Broadcast Commemorative 300g x 5 Set" ※ The coupon applies only to the above-mentioned set. Offer ends when stock is depleted. Distribution Method Chilled delivery (frozen storage not allowed to maintain quality) ◾️ "Nama-Jitate" Production Method: Prioritizing Quality with Minimal Freezing Most mentaiko and tarako products on the market are frozen once during manufacturing due to logistical requirements. However, freezing and thawing can damage cells, cause moisture loss, and negatively affect texture and flavor. Yamato Violetts' "Nama-Jitate" method overcomes these issues. The product