What is the name of the new brand launched by Yamamotoyama Co., Ltd.?

The new brand launched by Yamamotoyama Co., Ltd. is named "YMY", which is pronounced as "Why-Em-Why" and focuses on wellness.

What is the core concept behind Yamamotoyama's newly introduced "YMY" brand?

The "YMY" brand is deeply rooted in the concept of "Gyokuro Wellness," aiming to foster balance between the mind and body of modern individuals.

The flagship store, "YMY GYOKURO TEAROOM," is set to have its grand opening in Futako Tamagawa on Wednesday, April 8, 2026.

Actress Rin Takanashi, a mother of one, was featured as a special guest at the "YMY New Brand Launch Event" prior to the store's official opening.

Shinya Sakurai, the esteemed representative of Sakurai Baisacha Kenkyujo, acted as the dedicated tea blender for this particular Gyokuro herbal tea.

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Actress Rin Takanashi to Appear! Yamamotoyama Holds "YMY New Brand Launch Event"
Yamamotoyama announces new brand "YMY" and will open a flagship store in Futako Tamagawa in April 2026.
Date: Sat Mar 28 2026 18:16:08 GMT+0900 (Japan Standard Time)

Yamamotoyama announces new brand "YMY" and will open a flagship store in Futako Tamagawa in April 2026.

Citation: Actress Rin Takanashi to Appear! Yamamotoyama Holds "YMY New Brand Launch Event" (Sat Mar 28 2026 18:16:08 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Sat Mar 28 2026 18:16:08 GMT+0900 (Japan Standard Time)

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Q: What is the name of the new brand launched by Yamamotoyama Co., Ltd.?: A: The new brand launched by Yamamotoyama Co., Ltd. is named "YMY", which is pronounced as "Why-Em-Why" and focuses on wellness.
Q: What is the core concept behind Yamamotoyama's newly introduced "YMY" brand?: A: The "YMY" brand is deeply rooted in the concept of "Gyokuro Wellness," aiming to foster balance between the mind and body of modern individuals.
Q: When and where is the flagship store for the new "YMY" brand, "YMY GYOKURO TEAROOM," officially opening?: A: The flagship store, "YMY GYOKURO TEAROOM," is set to have its grand opening in Futako Tamagawa on Wednesday, April 8, 2026.
Q: Who was the renowned actress invited as a special guest to the "YMY New Brand Launch Event"?: A: Actress Rin Takanashi, a mother of one, was featured as a special guest at the "YMY New Brand Launch Event" prior to the store's official opening.
Q: What was the specific contribution of Shinya Sakurai, from Sakurai Baisacha Kenkyujo, to the Gyokuro herbal tea?: A: Shinya Sakurai, the esteemed representative of Sakurai Baisacha Kenkyujo, acted as the dedicated tea blender for this particular Gyokuro herbal tea.