Pioneer of 'Boneless Fish' Iida Shoten Earns #1 Spot on Rakuten for Two Consecutive Years by Meeting Consumer Needs
NQ Score
77/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Iida Shoten Co., Ltd., a seafood processing company based in Choshi, Chiba, is a pioneer of 'boneless fish,' a product born from consumer feedback over 25 years ago. Their flagship 'Boneless Mackerel' has ranked #1 overall in Rakuten's annual rankings for two consecutive years, 2024 and 2025. Amid a decline in fish consumption, the company's commitment to convenience and quality has garnered strong market support, evidenced by nearly 30% annual growth in its e-commerce business.