[Case Study] DMM.com | 90 Videos Produced in 4 Months. Fully Performance-Based Short Video Ad Operation Records Approx. 400% CV Growth Rate During a Specific Period
NQ Score
76/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Yaaha Inc. provided a fully performance-based TikTok ad operation and short video production service for DMM TV. By producing over 90 videos in 4 months, they recorded an astonishing 400% increase in conversion rates.
AI Analysis
Frequently Asked Questions
- Q: What service does DMM TV offer and how much does it cost per month including tax?
- A: DMM TV offers a comprehensive video distribution service with a monthly subscription fee of 550 yen including tax, providing access to a large library of anime, dramas, movies, and variety shows.
- Q: How many short videos did Yaaha Inc. produce for DMM TV in approximately four months?
- A: Yaaha Inc. produced over 90 short videos for DMM TV in about four months as part of a performance-based advertising operation on TikTok.
- Q: What ranking does DMM TV hold for the number of unlimited viewing new anime titles in Japan?
- A: DMM TV ranks 1st in Japan for the number of unlimited viewing new anime titles for three consecutive years according to a survey conducted from December 1–19 between 2023 and 2025.
- Q: What were the main marketing challenges DMM.com faced before partnering with Yaaha Inc.?
- A: DMM.com faced challenges of rapid creative wear-out and difficulty securing production resources for short video and SNS advertising campaigns before partnering with Yaaha Inc.
- Q: What performance improvement did DMM TV observe during a specific period after implementing Yaaha Inc.'s ad service?
- A: DMM TV recorded an approximate 400% growth rate in conversion numbers during a specific period after launching the performance-based short video ad operation with Yaaha Inc.