What is the new advertising business launched by wowwe Inc.?

It is an experiential retail media business utilizing the waiting space of 'MARIE TERESIA', an eyelash salon with 35 stores nationwide.

Where is this experiential retail media business deployed?

It is deployed at 'MARIE TERESIA' stores in five major cities nationwide: Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka.

How much does it cost to exhibit in this retail media?

Exhibitors can showcase their products simultaneously in five major cities for a monthly fee of 50,000 yen (excluding tax).

Why did they start exhibiting products in beauty salons?

As consumer behavior changes, especially among Generation Z, the value of real customer touchpoints is increasing, aiming to directly connect highly beauty-conscious customers with manufacturers.

How can customers purchase the exhibited products?

Customers can buy them directly at the store or via the official e-commerce site using a QR code placed on the display fixture.

AI News NQ Analysis

MARIE TERESIA Launches Experiential Retail Media Business at 35 Eyelash Salons Nationwide

NQ Score 88/100

N1 Content Completeness 90

Key facts

MARIE TERESIA Launches Experiential Retail Media Business at 35 Eyelash Salons Nationwide
wowwe Co., Ltd. launches an experiential retail media business at its MARIE TERESIA salons. For 50,000 yen/month, brands can display products in 5 major cities, letting customers test and buy them.
Source: PR TIMES
Date: Fri Jun 05 2026 12:00:01 GMT+0900 (Japan Standard Time)

Direct answer

wowwe Co., Ltd. launches an experiential retail media business at its MARIE TERESIA salons. For 50,000 yen/month, brands can display products in 5 major cities, letting customers test and buy them.

Citation: MARIE TERESIA Launches Experiential Retail Media Business at 35 Eyelash Salons Nationwide (Fri Jun 05 2026 12:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 05 2026 12:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

wowwe Co., Ltd. launches an experiential retail media business at its MARIE TERESIA salons. For 50,000 yen/month, brands can display products in 5 major cities, letting customers test and buy them.

AI Analysis

Frequently Asked Questions

Q: What is the new advertising business launched by wowwe Inc.?: A: It is an experiential retail media business utilizing the waiting space of 'MARIE TERESIA', an eyelash salon with 35 stores nationwide.
Q: Where is this experiential retail media business deployed?: A: It is deployed at 'MARIE TERESIA' stores in five major cities nationwide: Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka.
Q: How much does it cost to exhibit in this retail media?: A: Exhibitors can showcase their products simultaneously in five major cities for a monthly fee of 50,000 yen (excluding tax).
Q: Why did they start exhibiting products in beauty salons?: A: As consumer behavior changes, especially among Generation Z, the value of real customer touchpoints is increasing, aiming to directly connect highly beauty-conscious customers with manufacturers.
Q: How can customers purchase the exhibited products?: A: Customers can buy them directly at the store or via the official e-commerce site using a QR code placed on the display fixture.