World Matcha Inc., the company behind CUZEN MATCHA (pronounced "Ku-zen Matcha")—a brand dedicated to delivering freshly ground, organic, Japanese-grown matcha worldwide—announces a collaboration with Segafredo Zanetti Japan Co., Ltd. Starting June 29, 2026, three locations—Hiroo, Shinjuku 3-chome, and SIT Global Caffe—will introduce a new lineup of matcha beverages crafted in the authentic Italian bar tradition using CUZEN MATCHA. ■ Collaboration Background: Delivering the True Essence of Ingredients CUZEN MATCHA developed the world’s first matcha machine that technologically replicates the traditional process of stone-grinding matcha and whisking it with a bamboo chasen. By freshly grinding certified organic, domestically grown Japanese tea leaves on-site for every serving, the brand delivers vibrant color, rich aroma, and the authentic umami flavor of matcha. Segafredo, since its entry into Japan in 1998, has operated as an Italian bar with espresso at its core. Beverages such as caffe latte, cappuccino, and americano are all built upon espresso, reflecting Segafredo’s unwavering commitment to quality in every cup. This collaboration unites both brands’ shared philosophy of honoring the true taste of ingredients. At the three Segafredo locations, matcha machines and tea leaves from CUZEN MATCHA will be used to serve matcha espresso—free of additives and sweeteners—offering a uniquely Segafredo-style beverage experience. ■ New Menu Overview New matcha-based beverages at Segafredo Zanetti Espresso / Segafredo Caffe featuring CUZEN MATCHA ▪️ Matcha Beverage Sales Details Sales Period June 29, 2026 (Mon) onward Sales Locations / Business Hours • Hiroo Store: 7:00–22:30 (daily) • Shinjuku 3-chome Store: 8:00–22:00 (weekdays), 9:00–22:00 (weekends and holidays) • SIT Global Caffe: 8:00–19:00 (weekdays), 8:00–19:00 (Sat), 8:00–18:00 (Sun and holidays) ▪️ About World Matcha Inc. CUZEN MATCHA is a matcha brand founded by entrepreneurs with a background in Japanese tea beve