BEYOND, Operating Over 180 Locations Nationwide, Appoints Musashi as Brand Ambassador and Launches New CM 'Everything is Habit.'
NQ Score
50/100
N1 Content Completeness
5
AI Summary (NQ-processed)
BEYOND, a personal training gym operated by World Fit Co., Ltd., has appointed former K-1 World Champion Musashi as its brand ambassador and will launch a new CM titled 'Everything is Habit.' on June 15, 2026. The campaign highlights the value of making exercise a lifelong habit through Musashi's consistent lifestyle.
AI Analysis
Frequently Asked Questions
- Q: What is the theme of BEYOND's new CM 'Everything is Habit.'?
- A: Exercise is not a temporary effort, but a daily habit that enriches life. The value of consistency is conveyed through Musashi's lifestyle.
- Q: Why was Musashi chosen as BEYOND's ambassador?
- A: His consistent training even after retirement aligns perfectly with BEYOND's message of 'the power of habit.'
- Q: Where can the new CM be viewed?
- A: It will be sequentially released on Instagram, YouTube, TVer, and ABEMA starting June 15, 2026.
- Q: What are BEYOND's key features?
- A: Focuses on sustainable training without extreme diets, offering personalized workouts and nutrition guidance for ideal body and lifestyle.
- Q: What other brands does World Fit operate?
- A: Pilates KASANE, b-monster (dark boxing), BeEARTH (wellness), and CRONOS (athleisure apparel).