BEYOND, Operating Over 170 Locations Nationwide, Appoints 'Superman' Yoshio Itoi as Ambassador.
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BEYOND, a personal training gym with over 170 locations nationwide, has appointed former professional baseball player Yoshio Itoi as its ambassador and released a new commercial titled 'Everything is a Habit.' on May 7, 2026. The campaign aims to promote the importance of integrating training into daily life as a habit, responding to growing health consciousness.