Self-care Brand "Sorule" Launches New Serum Milk and Oil Mist for Ideal Soft Hair Texture! New Visuals of Brand Ambassador JO1 Also Released!

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Self-care brand "Sorule" is launching a new serum milk and serum oil mist on May 20th nationwide, designed to achieve an ideal soft hair texture. New visuals featuring brand ambassador JO1 have also been released, expressing the light feel and soft texture of the products.

Q: What is the direct answer?

Self-care brand "Sorule" is launching a new serum milk and serum oil mist on May 20th nationwide, designed to achieve an ideal soft hair texture. New visuals featuring brand ambassador JO1 have also been released, expressing the light feel and soft texture of the products.

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Source: https://prtimes.jp/main/html/rd/p/000000293.000084518.html | Date: Date unavailable

Self-care brand "Sorule," which creates ideal hair through softness, will launch "Softening Milk R," a serum milk that repairs hair to its core and leads to a soft, supple texture, and "Softening Oil Mist R," a 3-way serum oil mist that dispenses oil in a fine mist, nationwide starting May 20th (Wednesday). New hair care items from "Sorule," pursuing hair softness, are here to help you achieve your desired hair! "Sorule" was rebranded based on the realization that "the true essence of ideal hair was softness." Hair concerns such as morning frizz, dryness-induced volume, daily heat from irons and dryers, and damage from repeated hair coloring are endless. By fundamentally re-examining these concerns, we arrived at the conclusion that the "touchably soft hair" everyone unconsciously desired is the first step to addressing hair problems and achieving ideal hair. "Sorule" returns to this essence of "hair softness," offering a self-care brand that is easy to choose for daily care and naturally encourages continued use, all in pursuit of "softness." Now, "Sorule" introduces new hair care items that lead to a soft texture. "Softening Milk R" is a serum milk that repairs hair to its core, leading to a moisturized, soft texture. While protecting hair from dryer heat, five types of PPT ingredients (*1) address hair damage. Its non-sticky, light texture quickly blends into the hair, finishing with soft, airy hair. "Softening Oil Mist R" is a new sensation 3-way serum oil mist that dispenses oil in a fine mist. The light oil spreads evenly throughout the hair as a soft mist, suppressing stiffness and leading to smooth, tangle-free hair. It can be used on both dry and wet hair, making it useful not only before night treatments and during blow-drying but also for fixing morning bedhead. Both products, common to the rebranded "Sorule" items, contain softening repair ingredients (*2) that target the three layers of hair—core, inner, and surface—to repair damage from heat and color,

Self-care Brand "Sorule" Launches New Serum Milk and Oil Mist for Ideal Soft Hair Texture! New Visuals of Brand Ambassador JO1 Also Released!

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