New Hair Care Line from Makiko Takizawa's "ADDITTLE BEAUTY" Debuts, Featuring Skincare-Inspired Scalp Care for Beautiful, Natural Hair!

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Makiko Takizawa's wellbeing beauty brand "ADDITTLE BEAUTY" is launching a new skincare-inspired hair care line nationwide on May 29th. It features two types, "Moist Line" and "Soft Line," to address scalp imbalances, using fermented beauty serum ingredients to balance the scalp and hair for beautiful, natural hair.

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Makiko Takizawa's wellbeing beauty brand "ADDITTLE BEAUTY" is launching a new skincare-inspired hair care line nationwide on May 29th. It features two types, "Moist Line" and "Soft Line," to address scalp imbalances, using fermented beauty serum ingredients to balance the scalp and hair for beautiful, natural hair.

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Source: https://prtimes.jp/main/html/rd/p/000000295.000084518.html | Date: Date unavailable

Model Makiko Takizawa's wellbeing beauty brand, "ADDITTLE BEAUTY," is proud to announce the nationwide launch of two types of shampoo and treatment on May 29th (Friday): the "Moist Shampoo/Treatment" for "Plus Care" (replenishing moisture) and the "Soft Shampoo/Treatment" for "Minus Care" (balancing). Formulated with fermented beauty serum ingredients (※1)! Providing base hair care (※2) that responds to scalp imbalances with a plus/minus approach. "ADDITTLE BEAUTY," a wellbeing beauty brand produced by model Makiko Takizawa, is built on the concept that "achieving a good state for oneself and those around them leads to beauty." The brand name is a coined word derived from the English phrase "ADD A LITTLE," and it offers items that "add just a little for a slightly better self tomorrow than today," without being confined by categories. This time, a new hair care item focusing on the scalp's inherent balancing power is introduced. The scalp has the ability to balance itself, but like skin, it can fluctuate. By focusing on the scalp, which is the base of the hair, and incorporating care tailored to the scalp's fluctuating signs—replenishing moisture when dry and gently removing excess sebum when oily—it promotes a healthy scalp and hair, bringing out the beauty of natural hair. The lineup includes two types: the "Moist Line" for "Plus Care," which contains a high concentration (※4) of Galactomyces ferment filtrate (※3) to moisturize the scalp, give hair firmness and body, and lead to shiny, manageable hair down to the ends; and the "Soft Line" for "Minus Care," which contains Hydrolyzed collagen extract (※3) to promote a healthy scalp and lead to smooth, soft hair with a silky feel. Both lines are formulated with fermented beauty serum ingredients (※1) inspired by skincare, balancing hair and scalp with the power of fermentation. Furthermore, the packaging design and fragrance, which blend into daily life and space, are designed for comfortable continuous use every day

New Hair Care Line from Makiko Takizawa's "ADDITTLE BEAUTY" Debuts, Featuring Skincare-Inspired Scalp Care for Beautiful, Natural Hair!

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