End of "Muddy Makeup Smudging" and "Stickiness Worries" from Intense Heat. Face Powder Born, Condensing W Coolness x Smudge Prevention x UV Cut into One!
NQ Score
50/100
AI Summary (NQ-processed)
Willumina Co., Ltd. is launching the "Cool Charge Make Keep Powder UV" on April 2, 2026, designed to combat severe summer heat. This innovative face powder combines instant and lasting cooling effects with makeup smudge prevention and high UV protection (SPF50+ PA++++). It aims to keep skin smooth and fresh, offering a comfortable beauty experience even in the harshest summer conditions.
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Frequently Asked Questions
- Q: What is the full name of the company launching the new face powder product in 2026?
- A: The company launching the new face powder product in 2026 is Willumina Co., Ltd., headquartered in Shinjuku-ku, Tokyo, with Shiona Yukimura as Representative Director.
- Q: When and where will the 'Cool Charge Make Keep Powder UV' first become available for purchase?
- A: The 'Cool Charge Make Keep Powder UV' will be sequentially available from April 2, 2026, at Co-operative Living Unions and the official EC mall stores of Willumina Co., Ltd.
- Q: What three main functions does the 'Cool Charge Make Keep Powder UV' offer to users during hot weather?
- A: The 'Cool Charge Make Keep Powder UV' offers a cool sensation, makeup smudge prevention, and UV cut protection to address summer skin and makeup concerns caused by heat and humidity.
- Q: What weather forecast by the Japan Weather Association influenced the development of this product?
- A: According to the Japan Weather Association, the summer of 2026 is expected to have above-average temperatures nationwide, with an early start to mid-summer heat, prompting the product's development.
- Q: What was the name and launch date of the first product in the 'Cool Charge' series introduced by Willumina?
- A: The first product in the 'Cool Charge' series was the 'Cool Charge UV Gel,' launched in April 2025, which combined high UV protection with a cooling sensation.