West Japan Railway Company announced the 'EX Service 20 Million Members Celebration Campaign' following the milestone reached in March 2026. The second phase features a 20 million WESTER points giveaway, where 20,000 winners can receive 1,000 points by using Sanyo Shinkansen. Additionally, a linkage campaign offers 200 points for users connecting their Smart EX and WESTER IDs for the first time. The initiative aims to enhance customer loyalty across JR West's digital platforms.