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Taste and Explore the Seasonal Delights of the Three Hokuriku Prefectures with the 'Hokuriku Shun-atsume' Notebook

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Frequently Asked Questions

Q: What is the main purpose of the "Hokuriku Shun-atsume" notebook?
A: The notebook aims to help people discover the deeper charms of Hokuriku and encourage visits by highlighting seasonal foods and events unique to the region.
Q: When is the event period for the "Hokuriku Shun-atsume" notebook and related activities?
A: The event period runs from April 1, 2026, to March 31, 2027, allowing participants to enjoy seasonal delights throughout the year.
Q: What are some of the unique culinary offerings featured in the Hokuriku region?
A: The Hokuriku region boasts ingredients available only during specific seasons, foods tied to festivals and customs, and distinctive local food cultures.
Q: What activities can participants engage in with the "Hokuriku Shun-atsume" notebook?
A: Participants can collect stickers monthly and take part in the WESTER stamp rally while exploring the seasonal foods of the Hokuriku region.
Q: Who is organizing the "Hokuriku Shun-atsume" initiative?
A: The "Hokuriku Shun-atsume" initiative is being launched by West Japan Railway Company (JR West) in collaboration with local communities.