What is the "Next Chapter" of the "WALKING ON A DREAM" campaign?

This is the second phase of the global campaign "WALKING ON A DREAM" by Tourism Western Australia, featuring the release of a new campaign movie and the launch of the new program "THE DREAMERS" to promote the state's attractions.

What kind of program is "THE DREAMERS"?

"THE DREAMERS" is a group of ambassadors composed of content creators and opinion leaders based in Western Australia. They share the state's six experience themes (nature, gourmet, culture, sports, etc.) from their own perspectives, providing new travel inspiration.

What is the current situation of tourism in Western Australia?

Since the launch of the "WALKING ON A DREAM" campaign, the number of overseas visitors has reached a record high, making it the state with the highest growth rate in Australia. The goal is to achieve a tourism economy size of $25 billion by 2033.

Who appears in the campaign movie?

The campaign movie features Nelson Baker, an actor with Aboriginal roots, and Angelica Brazzale, an actress from the state capital, Perth, showcasing the attractions of the state's five regions.

Tell me about the music used in the campaign.

The music used is a newly arranged version of the hit song "Walking On A Dream" by the Western Australian music duo "Empire of the Sun," performed by local artists. The West Australian Symphony Orchestra and Aboriginal artists also participate.

AI News NQ Analysis

Tourism Western Australia Announces the Next Chapter of its Global Campaign "WALKING ON A DREAM - Let's Journey to a World of Dreams"

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Tourism Western Australia announces the second chapter of its global campaign and new ambassadors.

AI Analysis

Frequently Asked Questions

Q: What is the "Next Chapter" of the "WALKING ON A DREAM" campaign?: A: This is the second phase of the global campaign "WALKING ON A DREAM" by Tourism Western Australia, featuring the release of a new campaign movie and the launch of the new program "THE DREAMERS" to promote the state's attractions.
Q: What kind of program is "THE DREAMERS"?: A: "THE DREAMERS" is a group of ambassadors composed of content creators and opinion leaders based in Western Australia. They share the state's six experience themes (nature, gourmet, culture, sports, etc.) from their own perspectives, providing new travel inspiration.
Q: What is the current situation of tourism in Western Australia?: A: Since the launch of the "WALKING ON A DREAM" campaign, the number of overseas visitors has reached a record high, making it the state with the highest growth rate in Australia. The goal is to achieve a tourism economy size of $25 billion by 2033.
Q: Who appears in the campaign movie?: A: The campaign movie features Nelson Baker, an actor with Aboriginal roots, and Angelica Brazzale, an actress from the state capital, Perth, showcasing the attractions of the state's five regions.
Q: Tell me about the music used in the campaign.: A: The music used is a newly arranged version of the hit song "Walking On A Dream" by the Western Australian music duo "Empire of the Sun," performed by local artists. The West Australian Symphony Orchestra and Aboriginal artists also participate.