What is the 'WALKING ON A DREAM' campaign?

It is a global campaign launched by the Western Australia Tourism Commission in 2022 to promote the state's attractions and attract tourists worldwide.

What is the purpose of the 'Dreamers' program?

The purpose is for ambassadors based in Western Australia to share the state's diverse attractions based on their real experiences, providing new travel inspiration.

What are Western Australia's tourism goals?

The goal is to achieve a tourism economy worth 25 billion dollars by 2033, and this campaign aims to accelerate that growth.

AI News NQ Analysis

Tourism Western Australia Announces Next Chapter of Global Campaign 'WALKING ON A DREAM – Embark on a Dream World Journey!'

NQ Score 41/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Tourism Western Australia has announced the 'Next Chapter' of its global campaign 'WALKING ON A DREAM – Embark on a Dream World Journey!', which has been running since 2022, and released a new campaign movie. The campaign aims to showcase the state's five areas through immersive visuals and grand music, promoting Western Australia as a world-class destination where 'dream vacations come true.' Additionally, a new program called 'THE DREAMERS' has been launched, with six ambassadors sharing the diverse attractions from their real-life experiences.

AI Analysis

Frequently Asked Questions

Q: What is the 'WALKING ON A DREAM' campaign?: A: It is a global campaign launched by the Western Australia Tourism Commission in 2022 to promote the state's attractions and attract tourists worldwide.
Q: What is the purpose of the 'Dreamers' program?: A: The purpose is for ambassadors based in Western Australia to share the state's diverse attractions based on their real experiences, providing new travel inspiration.
Q: What are Western Australia's tourism goals?: A: The goal is to achieve a tourism economy worth 25 billion dollars by 2033, and this campaign aims to accelerate that growth.