Well-i Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Michiteru Hayashi) is pleased to announce that Toru Hiratsuka, who has extensive management experience in the fields of health management and industrial health, has been appointed Chief Strategy Officer (CSO) effective July 1, 2026. Hiratsuka is a seasoned executive who has served as President of SOMPO Health Support Inc. and Hokken Doin Frontier Co., Ltd., possessing broad knowledge and a strong network across corporations, insurers, and government bodies. With this appointment, Well-i aims to further accelerate the creation of results in health management for client companies and data health for insurers. Background of Appointment Well-i has expanded its business by leveraging its strengths in consulting and execution support for corporate health management and insurer data health. In recent years, as customer needs have become more sophisticated and diverse, the scope of support provided has also broadened, requiring responses to more specialized and wide-ranging challenges. With this business expansion, it has become crucial to enhance the company's internal driving force and build a management foundation that integrates strategy and execution. Furthermore, the market expects initiatives in health management and data health to look beyond mere implementation of measures and focus on the results that follow. To meet this evolving demand, a more strategic approach to support is indispensable than ever before. In light of these internal and external environmental changes, Hiratsuka's participation was sought to further accelerate the dual goals of business growth and enhanced customer value. Hiratsuka's Role As CSO, Hiratsuka will lead the formulation and execution of the company's overall management and business strategies. Drawing on his deep market understanding in the health management and data health domains, he will drive the design of services that lead to results, rather than just providing measures