'Colonche' is a new giftable sweet developed jointly by WE LABO and TKDS. It is a 'sweets bouquet' that bundles emotions with 12 months of 'sweet words,' themed around oshi-katsu culture and birth month colors.

What is the concept behind 'Colonche'?

The concept is to combine the youth's attachment to oshi-katsu culture and birth month colors with the emotional need to express everyday gratitude and appreciation more casually. It aims to create a new gift scene where people can 'take photos, decorate, gift, and taste' the sweets.

Who is the target audience for 'Colonche'?

The primary target audience is young people who are engaged in oshi-katsu culture and have an interest in birth month colors. It is also designed for anyone who wants to express small thanks and appreciation in a casual and heartfelt way.

What makes 'Colonche' a unique gift?

'Colonche' is unique because it's an 'experiential gift' rather than just a sweet. It incorporates birth month colors, personalized 'sweet words' for each month, and is designed to be visually appealing for photos and decoration, offering a multi-sensory emotional experience.

Was there a special event to launch 'Colonche'?

Yes, a POP UP SHOP was held from March 13-15, 2026, in front of the WEGO Harajuku store to commemorate the launch. A POP UP-exclusive flavor was also available during the event.

AI News NQ Analysis

WE LABO × TKDS Jointly Develop 'Sweets Bouquet' with "Sweet Words" Based on Oshi-katsu Culture and Birth Month Colors, Proposing a New Gift Scene to "Take Photos, Decorate, Gift, and Taste"

NQ Score 50/100

AI Summary (NQ-processed)

WE LABO and TKDS have jointly developed and launched sales of 'Colonche,' a sweets bouquet themed around oshi-katsu and birth month colors.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is 'Colonche'?: A: 'Colonche' is a new giftable sweet developed jointly by WE LABO and TKDS. It is a 'sweets bouquet' that bundles emotions with 12 months of 'sweet words,' themed around oshi-katsu culture and birth month colors.
Q: What is the concept behind 'Colonche'?: A: The concept is to combine the youth's attachment to oshi-katsu culture and birth month colors with the emotional need to express everyday gratitude and appreciation more casually. It aims to create a new gift scene where people can 'take photos, decorate, gift, and taste' the sweets.
Q: Who is the target audience for 'Colonche'?: A: The primary target audience is young people who are engaged in oshi-katsu culture and have an interest in birth month colors. It is also designed for anyone who wants to express small thanks and appreciation in a casual and heartfelt way.
Q: What makes 'Colonche' a unique gift?: A: 'Colonche' is unique because it's an 'experiential gift' rather than just a sweet. It incorporates birth month colors, personalized 'sweet words' for each month, and is designed to be visually appealing for photos and decoration, offering a multi-sensory emotional experience.
Q: Was there a special event to launch 'Colonche'?: A: Yes, a POP UP SHOP was held from March 13-15, 2026, in front of the WEGO Harajuku store to commemorate the launch. A POP UP-exclusive flavor was also available during the event.