WED & giftee's Purchase-Linked Platform 'Performance Media Network' Partners with Parenting App 'Mamari' to Enhance Direct Approach to Families

AI Summary (NQ-processed)

The 'Performance Media Network (PMN),' a performance-based advertising platform jointly operated by WED and giftee, has partnered with 'Mamari,' Japan's largest community app for mothers, run by Conehito. This collaboration enables manufacturers to conduct targeted promotions to households with children, creating social value by 'supporting families' through incentive rewards based on purchase outcomes. This mechanism is also designed to contribute to increased brand loyalty.