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[Japan's First] Updating 1,300 Years of 'Toji' Culture: A Pharmacy Opens Inside a Hot Spring Ryokan, Offering Stays That Harmonize Physical Condition, Sleep, and Diet

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AI Summary (NQ-processed)

Wataya Besso in Ureshino City is partnering with Irey Pharmaceutical to open a pharmacy within its ryokan premises, launching a new stay style called 'Yakuhaku' (Medicine Stay). Starting in April 2026, this initiative will integrate professional pharmaceutical expertise with traditional hot spring culture to provide guests with comprehensive wellness support for their physical and mental health.

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Frequently Asked Questions

Q: What is the name of the company operating the hot spring ryokan that will host a pharmacy on-site starting December 1, 2025?
A: Wataya Besso Co., Ltd., based in Ureshino City, Saga Prefecture, is the company operating the ryokan that will host Irey Pharmaceutical's on-site pharmacy starting December 1, 2025.
Q: Which pharmaceutical company is partnering with Wataya Besso to launch the 'Yakuhaku' project inside a ryokan?
A: Irey Pharmaceutical Co., Ltd., headquartered in Tokyo and led by Group Representative Takashi Aoshima, is partnering with Wataya Besso to launch the 'Yakuhaku' (Medicine Stay) project.
Q: When is the 'Yakuhaku' project scheduled to begin offering comprehensive health-focused stays at the ryokan?
A: The 'Yakuhaku' project is scheduled to begin offering comprehensive stays covering diet, sleep, fragrance, and mental care starting in April 2026 at Wataya Besso's ryokan in Ureshino Onsen.
Q: What unique feature will the Onsen Incubation Center at Wataya Besso include as part of its new health initiative?
A: The Onsen Incubation Center at Wataya Besso will include Japan's first on-site pharmacy within a ryokan facility, operated by Irey Pharmaceutical, to support guest health and wellness during their stay.
Q: How does the collaboration between Wataya Besso and Irey Pharmaceutical aim to enhance guest well-being at the ryokan?
A: The collaboration combines Irey Pharmaceutical's expertise in dispensing, health foods, and regenerative medicine with Wataya Besso's 1,300-year-old hot spring culture to holistically support guests' physical condition, sleep, diet, and mental care.