What is the 'Ureshino Living Lab'?

It is a project that opens Wataya Bessou's vast grounds as a 'field for proof-of-concept experiments,' where companies from different industries co-create new value using the daily flow of lodging, food, and hot springs.

What are the features of the 'Regenerative Tea Program'?

It visualizes the environmental impact of tea served at the inn and allocates part of the accommodation fee to natural restoration, providing a sustainable tea culture experience.

Why open a pharmacy inside a Ryokan (Japanese inn)?

The goal is to update the ancient 'Toji' (hot spring cure) culture for the modern era, creating a self-care hub that integrates hot springs, pharmacists, and food culture.

AI News NQ Analysis

1,300 Years of Hot Springs, 500 Years of Tea, 400 Years of Pottery: Wataya Bessou Redefines Japanese Travel with Ureshino's Regional Resources

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AI Summary (NQ-processed)

Wataya Bessou (Saga Prefecture) is transforming its 66,000 sqm premises into the 'Ureshino Living Lab,' a platform for cross-industry innovation. The project aims to deliver the 'true value' of local resources through initiatives like regenerative tea programs and Japan's first in-ryokan pharmacy.

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Frequently Asked Questions

Q: What is the 'Ureshino Living Lab'?: A: It is a project that opens Wataya Bessou's vast grounds as a 'field for proof-of-concept experiments,' where companies from different industries co-create new value using the daily flow of lodging, food, and hot springs.
Q: What are the features of the 'Regenerative Tea Program'?: A: It visualizes the environmental impact of tea served at the inn and allocates part of the accommodation fee to natural restoration, providing a sustainable tea culture experience.
Q: Why open a pharmacy inside a Ryokan (Japanese inn)?: A: The goal is to update the ancient 'Toji' (hot spring cure) culture for the modern era, creating a self-care hub that integrates hot springs, pharmacists, and food culture.