waka u Inc. announced that the cumulative number of companies it has supported through recruitment SNS operation services has exceeded 100. Since its founding in 2021, waka u has provided end-to-end support, from strategy design to content production and analysis, for companies across more than 20 industries, including hotels, retail, manufacturing, IT, and banking. Going forward, the company will continue to leverage job seeker insights and its understanding of SNS algorithms gained through its owned media, while promoting support aimed at essential outcomes that foster deeper corporate understanding, rather than stopping at awareness generation, under its unique concept of recruitment SNS that deliberately does not chase virality. waka u’s recruitment SNS operation support takes a distinctive strategic approach that does not overemphasize virality or follower counts. Rather than blindly trying to go viral, the company believes it is important to produce and distribute content that can motivate job seekers in ways directly tied to recruitment goals: communicating the appeal of working at a company and reducing mismatches from application to offer acceptance and retention. The operating approach recommended by waka u, which avoids chasing virality, differs fundamentally in strategic design from typical operations that aim for viral success. Based on this philosophy, waka u plans and produces content directly connected to job seeker decision-making, such as employee interviews, workplace atmosphere, and the realities of the job. Since 2019, waka u has operated Instagram accounts for job seekers, including “Wakaru Shukatsu” and “Wakaru Tenshoku.” Through media operations with more than 70,000 cumulative followers, the company continuously captures job seeker insights and behavioral characteristics on SNS. It has also independently analyzed and researched algorithms across platforms, accumulating know-how for maximizing reach and engagement. Using both job seeker behav