What? 'Choberiba?' 'Choberigu?' in the Reiwa Era? High School Students Reveal the 'Words That Feel Old Now' Ranking!
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AI Summary (NQ-processed)
Wakamono Research, a marketing information site operated by Wakamono Research Inc., conducted a survey asking current high school students, 'What words have you recently felt are old?' The top result was 'pien' (12.8%), followed by 'maji manji' (8.5%), and 'choberigu' (6.0%). The ranking also saw 1990s slang reappear due to the Heisei revival boom and parental influence.
AI Analysis
Frequently Asked Questions
- Q: What is the purpose of this survey?
- A: To capture the linguistic sensibilities of Gen Z and provide data usable for corporate marketing and PR.
- Q: What was the survey method?
- A: A free-response questionnaire was administered to current high school students (male and female) nationwide.
- Q: Why did 'pien' take first place?
- A: It was popular around 2018, but its usage has decreased, and saying it now feels uncool.