What is the purpose of this survey?

To capture the unique consumer psychology of Gen Z and provide data that companies can use for their marketing activities.

What is the most interesting finding?

The number '8' won first place because it is perceived as 'good value' and 'sharable', reflecting Gen Z's cost-consciousness and sociability.

How can this survey be used?

It can be used by food manufacturers for developing new product shapes or by cafes for planning limited-time menu items.

AI News NQ Analysis

Reiwa Youth Survey: Which Number-Shaped Doughnut Would You Buy? No.1 is '8' for Its 'Great Value'

NQ Score 0/100

N1 Content Completeness 7

Key facts

Reiwa Youth Survey: Which Number-Shaped Doughnut Would You Buy? No.1 is '8' for Its 'Great Value'
Wakamono Research conducted a survey of teenagers asking which number-shaped doughnut they would be most tempted to buy. The top choice was '8' (34.9%), cited for reasons like 'two rings for the price of one' and 'sharable'. It was followed by '0' (28.5%) and '7' (6.9%).
Source: PR TIMES
Date: Thu Jun 04 2026 10:00:03 GMT+0900 (Japan Standard Time)

Direct answer

Wakamono Research conducted a survey of teenagers asking which number-shaped doughnut they would be most tempted to buy. The top choice was '8' (34.9%), cited for reasons like 'two rings for the price of one' and 'sharable'. It was followed by '0' (28.5%) and '7' (6.9%).

Citation: Reiwa Youth Survey: Which Number-Shaped Doughnut Would You Buy? No.1 is '8' for Its 'Great Value' (Thu Jun 04 2026 10:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 04 2026 10:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Wakamono Research conducted a survey of teenagers asking which number-shaped doughnut they would be most tempted to buy. The top choice was '8' (34.9%), cited for reasons like 'two rings for the price of one' and 'sharable'. It was followed by '0' (28.5%) and '7' (6.9%).

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this survey?: A: To capture the unique consumer psychology of Gen Z and provide data that companies can use for their marketing activities.
Q: What is the most interesting finding?: A: The number '8' won first place because it is perceived as 'good value' and 'sharable', reflecting Gen Z's cost-consciousness and sociability.
Q: How can this survey be used?: A: It can be used by food manufacturers for developing new product shapes or by cafes for planning limited-time menu items.