GOCOCi, making fashion more enjoyable with non-wired items, sees 117% year-on-year sales after brand renewal! ~Expanding brand contact points with POP UP events at BEAMS stores in April~

AI Summary (NQ-processed)

Wacoal's "GOCOCi" brand, specializing in non-wired intimate apparel, achieved a remarkable 117% year-on-year sales increase following its renewal in February 2025. This growth is driven by the rising demand for comfort and style in innerwear, particularly non-wired bras among younger demographics. The brand is expanding its product lines with a fashion-centric approach and will host POP UP events at BEAMS stores in April 2026 to engage with new customers and showcase its updated offerings.