Non-wire Items Make Fashion More Fun! "GOCOCi" Brand Renewal Sees 117% Year-on-Year Sales Increase! ~ Expanding Brand Touchpoints with POP UP Events at BEAMS Stores in April ~
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Wacoal's "GOCOCi" non-wire bra brand achieved a 117% year-on-year sales increase after its 2025 fiscal year rebranding, driven by the growing market demand for comfortable and fashionable innerwear, especially among 20-30 year olds. The brand is expanding its product lines and customer touchpoints through collaborations like a POP UP event at BEAMS stores in April 2026.