W2 Corporation (Headquarters: Chuo-ku, Tokyo; Representative Director: Daiki Yamada; hereinafter "W2"), which develops commerce platforms tailored to business formats, has independently defined "Media Commerce for Corporations" as the next growth strategy for corporate (BtoB) EC and has released a free "White Paper on Media Commerce for Corporations." This white paper systematically summarizes the overall structure, framework, strategy, and implementation of this concept. This white paper is the second in a series, following the "Definition of Media Commerce" published in March 2026, which received a positive response. While the previous paper targeted general self-owned EC sites, this edition focuses on the specific decision-making processes unique to corporate purchasing, summarizing strategies and implementation methods specifically for the BtoB domain. ▼Download (Free) White Paper on Media Commerce for Corporations ~The New Normal in Corporate Purchasing, Transformed by BtoB EC x Media~ https://www.w2solution.co.jp/useful_info_doc/btob_mediacommerce/ Background | Current Corporate EC Faces Structural Limitations Corporate (BtoB) purchasing typically proceeds in the following five steps. The information required by the person in charge differs at each step, and the ability to meet these needs determines the competitiveness of corporate EC. Research Comparison Internal Explanation Approval Purchase However, current corporate EC can only digitally handle the latter two steps: "Approval" and "Purchase." The first three steps (Research, Comparison, Internal Explanation) are structured such that the person in charge proceeds by contacting sales representatives. EC sites remain designed as "pages for purchasing" and fail to meet the information needs of the consideration and explanation phases. Furthermore, it is known that in 68% of cases, corporate purchasing managers complete their information gathering and candidate selection before contacting a sales representativ