WOW Inc. (Shibuya-ku, Tokyo, Representative Director: Yuji Takahashi, hereinafter "WOW") has directed and produced the experiential museum "Okage Yashiki," which will open on July 3, 2026 (Fri) in Okage Yokocho, in front of the Naiku of Ise Jingu Shrine. WOW participated with partners from various fields in the renewal project of "Okageza, House of Myths," the former facility operated by Ise-fuku Co., Ltd., which manages Okage Yokocho, and has been working to create an experiential facility unique to Ise that can be enjoyed by children and adults alike. WOW has previously presented works such as "BAKERU," "YADORU," "Inori no Katachi," and "Shusai Fusai," which reinterpret cultures and customs passed down throughout Japan from a contemporary perspective and reconstruct them through unique visual expressions. In "Okage Yashiki," the core of the experience is the spirit of "gratitude" that people have cherished in the land of Ise, where Japan's history and spirituality have been nurtured: "Everything in our lives is thanks to the gods." We have created exhibits that allow visitors to enjoy and experience the beautiful and rich spiritual culture that has long been rooted in Japan, and the "spirit of okagesama" which expresses gratitude to people, things, nature, and even unseen existences, through video and interaction. Through these experiences, we aim to create a place that serves as an opportunity to notice the various blessings that breathe life into Japanese living. About Okage Yokocho Ise Jingu Shrine, as the shrine enshrining Amaterasu Omikami in the Naiku, has attracted deep reverence from Japan for over 2000 years. During the Edo period, despite the difficulties of travel, the pilgrimage to Ise became extremely popular, and it is said that the people of Ise warmly welcomed travelers with a spirit of "gratitude for divine favor." As visitors were able to complete their pilgrimage safely thanks to this "okage" (favor), the pilgrimage to Ise came to be known as "O