V Point Marketing Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President and CEO: Seigo Hirota, hereinafter "V Point Marketing"), in collaboration with Gamba Osaka Co., Ltd. (hereinafter "Gamba Osaka") and Airbnb Japan Inc. (hereinafter "Airbnb Japan"), will launch the "Stay on Airbnb and Support Gamba Osaka! Campaign" (https://airbnbnavi.tsite.jp/guest/campaign/gamba-osaka/) on July 1, 2026 (Wed). This campaign connects the match viewing experience of Gamba Osaka supporters with their away game and accommodation experiences, utilizing Airbnb, a lodging platform operating in over 220 countries and regions worldwide. ■ Background: Expanding Support and Away Game Experiences Beyond the Stadium V Point Marketing and Gamba Osaka have previously undertaken various initiatives, including awarding V Points for stadium check-ins, exchanges for V Point-exclusive merchandise, and offering Gamba Osaka original designs for the "V Kisekae" feature, which allows users to customize their V Point app's mobile V Card with preferred designs. By adding the enjoyment of "earning" and "using" V Points for attending matches, the appeal of watching games has further broadened, continuously expanding touchpoints with supporters. On the other hand, supporters' engagement extends beyond the stadium. It includes traveling for away games and gathering with friends around stadiums in various regions, enjoying the local area before and after matches. Especially during summer night games, there is an increasing number of cases where spectators stay overnight due to the distance. Considering this expansion in how supporters spend their time, we are launching a new campaign that caters to their enjoyment, including accommodation, not just stadium viewing. ■ Initiative Overview: Expanding Away Game Enjoyment with Accommodation as a Starting Point Through this initiative, we will collaborate with Airbnb Japan, a V Point partner and a new official partner of Gamba Osaka, to further expand t