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Visa Survey: EC Market Expansion Continues, 'Enhanced Payment Experience' Crucial for Both Merchants and Consumers

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AI Summary (NQ-processed)

Visa Worldwide Japan's survey reveals that 85% of online businesses expect continued EC growth. The results highlight the importance of seamless payment experiences, as 79% of merchants face checkout abandonment, often due to cumbersome data entry processes.

AI Analysis

Frequently Asked Questions

Q: What is the main concern for e-commerce businesses regarding customer drop-off?
A: About 30% of companies are concerned that users may abandon purchases due to the hassle of entering card information and names on the payment page.
Q: What is the outlook for the future growth of the e-commerce market?
A: 85% of surveyed companies predict that e-commerce sales will continue to grow, with larger companies showing a stronger trend.
Q: What is the most commonly chosen payment method?
A: Credit card payments are the most common at about 86%, primarily due to the large number of users and convenience.