Virtualex Consulting Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hayato Maruyama; hereinafter referred to as Virtualex), part of the Virtualex Group, will participate as an AWS Certified Partner in the "Amazon Connect Customer x Generative AI Contact Center Experience Workshop" hosted by Amazon Web Services Japan LLC (hereinafter referred to as AWS Japan) on July 17, 2026 (Fri). The use of generative AI in contact centers is no longer a "story of the future." In this workshop, you can experience the forefront of contact center transformation using Amazon Connect Customer and generative AI. From automating initial inquiries with AI, to mechanisms that support operators in real-time and simultaneously improve response quality and operational efficiency, to strategies for leveraging accumulated call data and customer feedback for business growth, you can experience the entire flow through lectures and live demonstrations. As an AWS Certified Partner, Virtualex will deliver a lecture titled "Next-Generation CX Realized with Amazon Connect Customer ~Practice of Generative AI and Call Analysis~." We will introduce practical solutions that utilize Amazon Connect Customer and generative AI. 《Seminar Overview》 Event Name Amazon Connect Customer x Generative AI Contact Center Experience Workshop Organizer Amazon Web Services Japan LLC Date and Time July 17, 2026 (Fri) 14:00 - 17:00 Participation Fee Free Venue Amazon Web Services Japan LLC Azabudai Office (HND25) 36th Floor, Room 413 (1-3-1 Azabudai, Minato-ku, Tokyo, Azabudai Hills Mori JP Tower) Agenda 14:00 - 14:05 Opening 14:05 - 14:20 The Forefront of Amazon Connect Customer x Generative AI Contact Centers 14:20 - 15:05 Next-Generation CX Realized with Amazon Connect Customer ~Practice of Generative AI and Call Analysis~ 15:05 - 15:15 Break 15:15 - 17:00 Experience Session & Networking (Live Demo Experience + Networking) Click here to apply *Applications will be accepted through the organizer's website. *Reg