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"Non-Standard" Becomes Value. Toward a New Normal for Vegetables, from Hokkaido.

NQ Score 36/100
N1 Content Completeness 3

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Blue Blossom Co., Ltd. in Hokkaido has a dream to turn "non-standard vegetables," which are discarded merely for being irregularly shaped, into delicious sweets. Aiming to reduce food loss, they produce vegetable pound cakes and rusks, striving to realize a society where products are chosen for their value, not their appearance.

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