Amidst a shortage of PR professionals, AI can now replicate personalized PR expertise. Asia's No.1*¹ PR agency launches "PRai," an AI SaaS trained with its know-how.
NQ Score
86/100
N1 Content Completeness
90
AI Summary (NQ-processed)
Antil Inc., a subsidiary of Vector Inc., has launched "PRai," an AI SaaS/PR DX service that leverages 20 years of PR consulting expertise. This service uses a unique "7D Method" evaluation algorithm to quantitatively score the "social value" of corporate communications—how much impact and empathy they generate among society and consumers—and transforms them into resonant stories. It aims to support corporate PR activities by helping them move beyond self-serving communications, build relationships with social issues and consumers, and address the shortage and personalization of PR talent.