VALUES Selected as Presenter at "ESOMAR Asia Pacific 2026," an International Conference Held in Tokyo for the First Time in 21 Years

AI Summary (NQ-processed)

VALUES Co., Ltd. has been selected as a speaker at "ESOMAR Asia Pacific 2026 | Beyond Balance," an international conference of the world's largest market research industry association, ESOMAR, which will be held in Tokyo in May 2026. Their presentation will focus on "Path to Purchase via LLMs + Clickstream Data," demonstrating a new approach that combines web behavior logs with Large Language Models to interpret consumer intent and visualize the Path to Purchase comprehensively. This involves creating "digital twins" to extract consumers' true intentions and decision-making backgrounds.