New CMs featuring Sanma Akashiya, "Sanma-san's First Visit" and "Smiling Appraisal Room," to be aired nationwide from May 4th

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Valuence Japan Co., Ltd. will begin airing new commercials featuring Sanma Akashiya, titled "Sanma-san's First Visit" and "Smiling Appraisal Room," nationwide from May 4, 2026. These CMs aim to convey the comfort and value of the appraisal experience at their buying service, "Nanboya."

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Valuence Japan Co., Ltd. will begin airing new commercials featuring Sanma Akashiya, titled "Sanma-san's First Visit" and "Smiling Appraisal Room," nationwide from May 4, 2026. These CMs aim to convey the comfort and value of the appraisal experience at their buying service, "Nanboya."

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Source: https://prtimes.jp/main/html/rd/p/000000729.000020761.html | Date: Date unavailable

Valuence Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Mitsutoshi Tomita) will sequentially broadcast new commercials, "Sanma-san's First Visit" and "Smiling Appraisal Room," featuring Sanma Akashiya as the new CM character, nationwide from Monday, May 4, 2026. In these new CMs, filming took place on a set faithfully reproducing the warm and inviting "private appraisal booths" found in actual "Nanboya" stores. Through Sanma-san's natural and approachable demeanor, the CMs express a sense of comfort that makes even first-time visitors think, "Let's just casually consult them." They also depict the sense of security when entrusting valuable items, thanks to the careful service provided by expert appraisers (value designers). These CMs not only focus on the aspect of "selling items at a high price" but also express the "value of the buying experience itself," such as the exhilaration and excitement felt at the moment the appraisal amount is determined. They propose "new reuse value," allowing people to take the first step as if consulting a familiar place. ■ Broadcast/Release Overview Title: "Sanma-san's First Visit" and "Smiling Appraisal Room" Performer: Sanma Akashiya Broadcast Start Date: May 4, 2026 (Monday/Holiday) Broadcast Area: Nationwide (to be deployed on TVCM, YouTube, TVer, etc.) ■ "Sanma-san's First Visit" Episode The CM begins with Sanma-san's first words immediately after entering the set: "A private room! Well then, I can talk as much as I want!" It's an impressive CM featuring Sanma-san's characteristic lively talk, such as "...So, how much? How much? ...How much?" to an appraiser peering at his favorite watch with a loupe. YouTube (15 seconds): https://youtu.be/pbh5BaTuh10 YouTube (30 seconds): https://youtu.be/Ez2gcj7TIjM YouTube (60 seconds): https://youtu.be/7w98LgHMdaw ■ "Smiling Appraisal Room" Episode This episode begins with Sanma-san witnessing a female customer's bag appraisal. He accompanies the nervous female cu

New CMs featuring Sanma Akashiya, "Sanma-san's First Visit" and "Smiling Appraisal Room," to be aired nationwide from May 4th

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