What is '100MATOMAGE'?

It's a campaign that proposes 100 hair styling ideas using Matomege, not limited to just updos.

Where can I see the giant Matomege advertisement?

It will be displayed in the underground second floor concourse of Shibuya Station on the Tokyu Den-en-toshi Line from April 6 to 12, 2026.

Which character is collaborating?

The campaign features illustrations of the popular character 'Esther Bunny' from Korea.

AI News NQ Analysis

Not just for updos!? 'Matomage' reveals '100 Secret Hacks' for hair styling to brighten your new life. A giant encyclopedia in collaboration with Ester Bunny appears in Shibuya

NQ Score 66/100

N1 Content Completeness 7

AI Summary (NQ-processed)

Utena's styling brand 'Matomage' has released '100MATOMAGE', showcasing 100 ways to use the product. A large board advertisement featuring the character Ester Bunny will be displayed at Shibuya Station.

AI Analysis

Frequently Asked Questions

Q: What is '100MATOMAGE'?: A: It's a campaign that proposes 100 hair styling ideas using Matomege, not limited to just updos.
Q: Where can I see the giant Matomege advertisement?: A: It will be displayed in the underground second floor concourse of Shibuya Station on the Tokyu Den-en-toshi Line from April 6 to 12, 2026.
Q: Which character is collaborating?: A: The campaign features illustrations of the popular character 'Esther Bunny' from Korea.