'Not Giving Up on Straight Hair' through Heisei and Reiwa: 'Proqualite', with Over 30 Years of Curly Hair Research, Releases a Brand Movie Peppered with Nostalgic Heisei Items
NQ Score
78/100
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8
AI Summary (NQ-processed)
Utena Co., Ltd. has released a new brand movie for its curly hair care brand 'Proqualite', which debuted in 1991. The video uses nostalgic 'Heisei Retro' items to convey the brand's enduring support for people's desire for straight hair across changing eras.