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U.S. Highbush Blueberry Council Hosts Media Event 'GO BIG' to Showcase Health Benefits and Culinary Uses of Blueberries

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The U.S. Highbush Blueberry Council held the media event 'GO BIG – Power Packed in a Small Berry' in Tokyo on June 15, 2026, introducing the nutritional value and diverse culinary applications of U.S.-grown blueberries to promote broader consumption in Japan.

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Frequently Asked Questions

Q: What was the purpose of the 'GO BIG' event?
A: To introduce blueberries' health benefits and culinary applications to media and expand market awareness in Japan.
Q: What are the new blueberry menu items?
A: Dishes like Blueberry Tartar Chicken Nanban and pickled blueberry with purple cabbage for everyday meals.
Q: Where can I buy 'Bubble No.7 Blueberry SAISON'?
A: Available in limited quantities at 'Hibi Hitohoshi Brewery' operated by JR West Japan.
Q: What kind of research does the council support?
A: The council has invested $14 million in scientific research on blueberry health benefits.
Q: What are future plans in Japan?
A: Expand collaborations with cafeterias and restaurants to integrate blueberries into daily meals.