Actress Atsuko Maeda Stars in BEAUTY&YOUTH UNITED ARROWS Special Content, Lightly Adorned with the Air of Spring
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BEAUTY&YOUTH UNITED ARROWS (BY) has launched its 2026 Spring/Summer promotion, "Lightness of Spring featuring Atsuko Maeda," on its brand website, featuring actress Atsuko Maeda. The content, centered on the theme "the beginning of spring," proposes BY's spring style with a sophisticated yet relaxed feel, showcasing light textures and soft color palettes that blend seamlessly into daily life. Maeda's natural expression captures spring items that uplift spirits, with new looks to be released in two phases in April and May.
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